Customised versus white label apps

If you don’t have a mobile app for your business, why not. More and more, the way in which we use the internet and the devices we use to browse are shifting onto mobiles and tablets. With over 5.1 billion mobile users in the world with 4.39 using the internet, it doesn’t take a genius to realise that mobile internet is the way of the future. Having an app, rather than just a website to promote a business, products, or services is a smart move, driving customer loyalty, engagement, and satisfaction across all industries.

As an app developer it is very important to have insight into what your clients need, and what their clients need. Knowing their goals, strategy, and product and how this relates to the app you have been asked to create, will contribute to a better understanding of the kind of app that is needed.


1. White label app

A white label app is already designed and pre-set for specific purposes and business, you just need to rebrand it to suit the particular business you are using it for. A custom app on the other hand, is tailored specifically to the exact requests of a company and is created from scratch as per specifications.

Opting for a white label apt is the most cost effective and quickest of the two options as it only requires minor modifications. For example, if a fast food delivery shop wants an app to streamline delivery ordering, it is easier to take an existing delivery app and just tailor it to the companies branding, products, and prices. Whilst this is a great short-term option, in the long run your client will probably find that it isn't quite cutting it, and it is time to get a customised app instead.

Whilst a white label app is low risk for businesses, it does mean that if they upgrade to a custom app in the future, they end up spending more money than they would if they had just opted for the custom app to begin with.


2. Custom app

A custom app doesn’t come cheap and it takes a lot longer to create, but it is generally worth the time and money. Its overall performance and the tailor made approach means it brings more satisfaction to the client and to their customers, both in the long term and short term. The fact they are totally unique means that they are also highly specialised meaning that the users get more out of the apps and are less likely to go to a competitor. This level of customization also means that the company can have more control over the security of the data that the app handles- a huge bonus when it comes to EU-based customers and GDPR. With a custom made app, the client can have full control over data governance, data access, and workflow.

As a developer, it is wise to be skilled in the creation of both apps, but in our professional opinion, you should be pushing your clients to invest in custom apps for the benefit of their business and their satisfaction.


Authored by the News Team (Malta)
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