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10 Copywriting Tips for Website Content

10 Copywriting Tips for Website Content

Imagine coming across a website which looks good initially. However, as soon as you start reading it, you realise that it is rife with typos, too-technical terms, factual errors and grammatical mistakes.

A badly-written website does nothing for the professionalism of a company or business. On the contrary, if a company can’t be bothered to get things right on their website, how can you trust them with anything of yours?

Good and effective copywriting isn’t as easy as one may think. Here are ten easy-to-follow tips to make your website content super.

 

1. Keep it simple

Your potential customers probably aren’t as familiar with the technical jargon as you are. Keep the vocabulary simple, without being condescending.

 

2. Use images

Relevant images inform readers about a business and are also a terrific way to separate blocks of texts.

 

3. Be positive

Choose your words wisely and try not to be too negative. People like to read positive words like ‘yes’, ‘should’ and ‘do’, rather than their negative counterparts. It’s a good idea to write your sentences so they show a positive attitude.

 

4. Be original

This one takes a bit of work, but it is worth it. People do not want to hear the same old tired tropes; they certainly do not want to read something copied from another source. You need to be original in your writing. If you can’t do it yourself, hire a professional.

 

5. Plan before you write

A plan – whether you write it down or formulate it in your head - will help you to write successful, well-designed copy.

 

6. Proofreading is key

Make sure you set aside considerable time to proofread/edit your copy; you’ll likely make small mistakes which you might not ‘see’ when you are writing – but your customers may. Again, if you can’t do this yourself (it’s quite hard to proofread your stuff), ask someone else to do it for you or hire a professional proofreader.

 

7. Keep your readers interested

If you have unique and interesting content, this will encourage them to read on.

 

8. Be clear in your objective

Have one clear objective. Ask yourself: what is the main goal for this page?

 

9. Connect with your audience

Write for real people (not search engines) and use the active voice rather than the passive.

 

10. Less is more

Do you remember using flowery language during your essays at school to make them more ‘interesting’ (and up the word count)? Well… don’t do that! Every word you write should serve a purpose and add value to the page.

 

Recommended Reading on this theme brought to you by Finerton:

5 predictions that are set to shape the future of websites

Blog carried: 27/09/2018

Authored by the Finerton.com News Team (Malta)
Images Sourced from Unsplash.com & Pixabay.com

Last modified on: October 28, 2020

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